B&K is represented by an agile sailing ship in the centre, with its goals clearly in sight. It can play out the company's strengths depending on the weather conditions. At the top right are the values that the privately owned company combines with the advantages of international hotel chains to create "best of both worlds": professional structures by maintaining a high degree of individuality. The focus is always on the B&K family (guests, associates and business partners).
A corporate culture that developed over time with a good sense of communication creates solidarity and trust, which is sustainably promoted and maintained. A fast moving environment influences the company’s sailing route. With every development and growth it is important to keep in mind the constant balance between guest satisfaction, associate satisfaction and profitability.
We want to be a recognized player in the German-speaking hotel franchise market!
In order to achieve this, we have developed our mission statement which describes our vision, position, environment and strategic objectives as well as the process we go through to there. Our defined guidelines and company values help us to get closer to our goals every day:
Professionalism & quality
We act reliably and aspire to be experts in our field.
Joy & enthusiasm
We exude joy for what we do.
We respect the personality and feelings of those around us.
We deserve trust through credible action.
We meet each other with esteem and on equal terms.
We are open to new ideas that will help us to become better.
In addition to the B & K corporate mission statement, our hotel teams have worked hard to develop their own mission statement each of our hotels, covering their individual situation, personality and lifestyle Express the vision of the house.